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The Esthetician Practice Series is a blog-based series focused on real-world work in the beauty industry. It covers appointment flow, client communication, front desk operations, and managing both the practice and training. Each post reflects everyday situations from professional practice.
All materials are published in a short, focused format. Each article addresses one specific situation from daily practice and can be applied immediately.
The series covers topics such as:
You can read the articles in order or return to selected topics depending on your current needs in the practice.
The first few seconds after a client enters the practice strongly influence their sense of comfort. At that moment, the client evaluates the atmosphere, organization, and communication style. The goal is not a long greeting, but a calm and clear response.
A short message and a clear indication of what will happen next work best. An overly intense conversation at the entrance creates confusion and distraction.
The greeting should be:
Examples:
“Good morning, welcome in.”
“Let me check your appointment.”
“We’ll get started shortly.”
After greeting the client, confirm that the appointment is correctly scheduled. A brief verification prevents mistakes and streamlines the rest of the visit.
Confirm:
The communication should remain short and calm.
Example:
“You’re scheduled for… at… Let me confirm.”
If the client needs to wait a few minutes, provide a brief update. Lack of communication creates tension and uncertainty.
There is no need for long explanations. A simple message is enough.
Examples:
“We’ll invite you in shortly.”
“Please have a seat, I’ll let them know you’ve arrived.”
“We’ll begin in just a few minutes.”
The front desk should inform the provider that the client has arrived. The message should be brief and structured. Avoid calling out loudly or creating rushed communication.
Examples:
“Your client has arrived.”
“Ready for the appointment.”
Efficient communication helps the visit start smoothly and reduces confusion.
Clients often arrive several minutes early. In this situation, the front desk should remain calm and inform the client of the expected start time.
Examples:
“We’ll begin at your scheduled time.”
“Please have a seat, I’ll let you know when we’re ready.”
There is no need to rush the previous appointment.
If the client arrives late, the front desk should calmly check what adjustments are possible. Short, professional communication helps maintain control of the day.
Examples:
“Let me see how much time we have.”
“I’ll check with the treatment room.”
Avoid commenting on the delay or creating tension.
The front desk should remain calm and organized. Clients observe staff behavior before the treatment even begins.
Focus on:
| Stage | Action | Why it matters |
|---|---|---|
| Arrival | Brief greeting | Creates comfort |
| Confirmation | Verify appointment | Prevents errors |
| Waiting | Inform about timing | Reduces tension |
| Communication | Notify treatment room | Smooth transition |
| Start | Calm handoff | Strong first impression |
The way a client is welcomed shapes their perception of the entire practice before the treatment even begins. A short, calm greeting and a clear structure during the first minutes prevent tension and create a sense of order.
A consistent check-in framework helps maintain control of the workday, reduces scheduling errors, and ensures each visit begins in a calm and professional atmosphere.
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