Makeup

Everyday and special occasion makeup represents a refined balance of aesthetics, technique, and informed work with the skin and facial features. The procedure involves the intentional selection of cosmetics, application methods, and treatment sequencing to enhance natural beauty, even out skin tone, and achieve a long-lasting, harmonious result tailored to daytime wear, evening events, photography, and bridal occasions.

Professional makeup application requires consideration of skin type and condition, lighting conditions, the nature of the event, and expected wear time. This lesson introduces participants to the principles of professional makeup artistry, including skin preparation, selection of products resistant to moisture and friction, and techniques for building a finish that looks polished both in person and on camera.

The training includes theoretical foundations, step-by-step video demonstrations, practical product lists, and a certificate of completion, preparing participants to independently perform daytime, glow, evening, and bridal makeup in both clinical and commercial settings.

Learning outcomes

After completing this lesson, the participant is able to:

Daytime makeup

• discuss the fundamentals of daytime makeup in professional cosmetology practice
• understand the history and evolution of makeup in the context of modern techniques
• recognize skin types and assess their needs prior to makeup application
• properly qualify the client and identify contraindications to performing makeup
• prepare the workstation in accordance with hygiene and disinfection standards
• select appropriate tools, accessories, and products for daytime makeup
• properly prepare the client’s skin for makeup
• perform skin diagnostics prior to product application
• select foundation, concealers, and finishing products suitable for daytime conditions
• perform a complete daytime makeup application step by step
• control color intensity and maintain a natural-looking finish
• work effectively under various lighting conditions
• safely complete and set the makeup
• provide the client with recommendations regarding makeup longevity and skin care

Glow makeup

• discuss the principles of glow makeup in professional practice
• understand the integration of skincare with illuminating makeup techniques
• assess skin type in relation to achieving a glow effect
• properly qualify the client for illuminating makeup
• prepare the workstation according to hygiene and disinfection standards
• select products and tools for glow makeup
• prepare the skin with attention to hydration and the hydrolipid barrier
• select illuminating products appropriate for skin texture
• perform glow makeup step by step
• control light reflection and placement of highlights
• avoid excessive shine and an oily appearance
• adapt techniques for dry, combination, and mature skin
• safely complete and set the makeup
• provide post-makeup skincare recommendations

Evening makeup

• discuss the fundamentals of evening makeup in professional cosmetology
• understand the role of light, shadow, and contrast in makeup design
• assess skin condition and aging patterns prior to application
• properly qualify the client and identify contraindications
• prepare the workstation according to hygiene and disinfection standards
• select appropriate products and tools for evening makeup
• properly prepare the skin for more intensive makeup
• choose techniques suitable for mature clients
• perform evening makeup step by step
• work with enhanced eye, lip, and facial contour definition
• ensure makeup durability under artificial lighting
• set the makeup for extended wear
• safely complete the makeup procedure
• provide recommendations for makeup removal and post-treatment skincare

Bridal makeup

• discuss the specific requirements of bridal makeup in professional practice
• understand the demands of photographic and special-occasion makeup
• properly qualify the client and identify contraindications
• plan the makeup in relation to styling, lighting, and event duration
• prepare the workstation according to hygiene and disinfection standards
• select products and tools suitable for bridal makeup
• properly prepare the bride’s skin for makeup application
• perform skin diagnostics prior to the procedure
• select techniques appropriate for the client’s skin type and age
• perform bridal makeup step by step
• control longevity, freshness, and photographic aesthetics of the makeup
• secure the makeup for many hours of wear
• safely complete the bridal makeup
• provide the client with recommendations before and after the ceremony

What You Receive in This Lesson

• Instructional video materials
• Interactive theoretical content
• Professional application protocols
• Product checklist
• Knowledge assessment quiz
• Access to a mock final exam for self-evaluation
• Unlimited access to the lesson throughout the study period, with the option to extend access for any additional time